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10 Ways to Use Your Website as a Marketing Tool

Your Website is Your Best Marketing Tool

There are millions of internet users across the country and all over the world. Think of the possibilities! Of all those people, surely some of them need what you have to offer. On the other hand, there are most likely many other businesses that do what you do. To ensure you’re reaching those people, that they stay on your site, and that they eventually buy, you have to make sure your website is your best marketing tool. Here are 10 effective ways to use website marketing to convert your visitors to new customers and build a loyal following.

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Lead Generation: How Small Businesses Can Use Landing Pages to Find Customers

Q: What is a landing page and how does it work?

A: A landing page is a standalone web page that is distinct from a website in that its only purpose is to collect a visitor’s contact information, enable a sale, or generate some other action in exchange for providing the visitor with a free or paid resource, product, or event.  Visitors’ contact information can be stored in a database, and the lead page administrator can use this data for more targeted marketing efforts.


How many times have you gone window shopping? How many times have you gone into a store because you liked what you saw in the window? In the digital world, websites are a company’s “window,” and just like in a mall you want customers to come in and make a purchase. In the digital world, you want your website to convert visitors into customers. This is where landing pages can be effective.

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10 Web Design Trends for 2022

Are you looking for ways to modernize your business website? Want to know the latest web design trends to consider when updating your site?

The team from Revel Design share 10 web design trends for 2022 in this infographic.

Here’s a quick summary:

  • Dynamic Content
  • Voice Search Optimization
  • Accessibility
  • White Space
  • Dark Mode
  • Design for the Thumb
  • Dynamic Scrolling
  • Interactive Content
  • Faster Page Load Time
  • Local SEO

Check out the infographic for more detail.

How to choose a domain name

How thoroughly should you think about your domain name? Is it really that important?

If you have a quality website and business, people will visit your site no matter what the domain is, right?

Well, not so fast…

You see, your domain name is the key element of your website. It can make or break you, so it’s crucial to choose a domain name that works for your business.

But wait, why is your domain name so important?

  1. It’s your “first impression”. Your URL is the first thing your visitors will see. A good domain name can make a positive and lasting impression, while a bad domain name can send visitors running.
  2. It affects SEO. While exact match domains (EMDs) are no longer a necessity, keywords in your domain name can still help your SEO ranking.
  3. It defines your brand. We’ll talk about this in a minute – your domain name is a branding opportunity! The right domain name can increase brand recognition.

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Business & Website Design: 6 Ways to Improve During a COVID-19 Pandemic

The current pandemic has halted some services around the world. It has put danger not only in the lives of people but also to the existing businesses.

If you’re looking for a way to stay mindful of your online presence, your business, and your team, there are ways to cope and align your business strategy to the current situation.

Here are some tips Hello Digital Marketing compiled to help you improve your business and  website design in the time of COVID-19:

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