User Experience (UX) is critical to the success or failure of a product in the market but what do we mean by UX? All too often UX is confused with usability which describes to some extent how easy a product is to use and it is true that UX as a discipline began with usability – however, UX has grown to accommodate rather more than usability and it is important to pay attention to all facets of the user experience in order to deliver successful products to market.Read more
Here is a short actionable guide to financing a business, the full guide is available by download below.
Finding financing in any economic climate can be challenging, whether you’re looking for start-up funds, capital to expand or money to hold on through the tough times. But given our current state of affairs, securing funds is as tough as ever. To help you find the money you need, we’ve compiled a guide on 10 financing techniques and what you should know when pursuing them.Read more
“Personalization Is the New Loyalty”, said Jeff Rosenfeld, VP of The Neiman Marcus Group back in 2017. Two years later, his words may now seem somewhat prophetic.
Personalization has become a hot topic for marketers. Yet, the majority of today’s marketing still isn’t truly personalized.Read more
5 Simple Ways to Increase Your Website Traffic
Megan Hendrickson September 14, 2016
In the real world, people hate traffic, but online, people can’t get enough of it.
That’s because, when it comes to owning a small business, you’d rather have too many people waiting in line than not enough. Otherwise, you’re out of a job. In fact, boosting the amount of traffic to your website is critical to your success online. Watch this video to learn five simple ways you can increase your website traffic and gain loyal customers.Read more
Tis the season for holiday sales! Shoppers are flocking online in search of gifts. According to Mashable, “65% of shoppers tap social media looking for the perfect gift … and two out of three shoppers purchased a gift they found via social media.”
So what are the best ways to cash in on seasonal sales with your business?
Whether you are a service-based business or sell products, here’s some suggestions to get in the spirit with holiday sales.Read more
Holiday shopping accounts for a significant share of retail sales in the United States.
Americans spend billions of dollars on gifts, decorations, and food for Valentine’s Day, Christmas, Easter, and other holidays throughout the year.
To cash in on holiday spending, take some time to set up a well-planned holiday marketing campaign.Read more