How to choose a domain name

How thoroughly should you think about your domain name? Is it really that important?

If you have a quality website and business, people will visit your site no matter what the domain is, right?

Well, not so fast…

You see, your domain name is the key element of your website. It can make or break you, so it’s crucial to choose a domain name that works for your business.

But wait, why is your domain name so important?

  1. It’s your “first impression”. Your URL is the first thing your visitors will see. A good domain name can make a positive and lasting impression, while a bad domain name can send visitors running.
  2. It affects SEO. While exact match domains (EMDs) are no longer a necessity, keywords in your domain name can still help your SEO ranking.
  3. It defines your brand. We’ll talk about this in a minute – your domain name is a branding opportunity! The right domain name can increase brand recognition.

Read more

bett
10 Ways to Use Your Website as a Marketing Tool

Your Website is Your Best Marketing Tool

There are millions of internet users across the country and all over the world. Think of the possibilities! Of all those people, surely some of them need what you have to offer. On the other hand, there are most likely many other businesses that do what you do. To ensure you’re reaching those people, that they stay on your site, and that they eventually buy, you have to make sure your website is your best marketing tool. Here are 10 effective ways to use website marketing to convert your visitors to new customers and build a loyal following.

Read more

Business & Website Design: 6 Ways to Improve During a COVID-19 Pandemic

The current pandemic has halted some services around the world. It has put danger not only in the lives of people but also to the existing businesses.

If you’re looking for a way to stay mindful of your online presence, your business, and your team, there are ways to cope and align your business strategy to the current situation.

Here are some tips Hello Digital Marketing compiled to help you improve your business and  website design in the time of COVID-19:

Read more