Lead Generation: How Small Businesses Can Use Landing Pages to Find Customers

Q: What is a landing page and how does it work?

A: A landing page is a standalone web page that is distinct from a website in that its only purpose is to collect a visitor’s contact information, enable a sale, or generate some other action in exchange for providing the visitor with a free or paid resource, product, or event.  Visitors’ contact information can be stored in a database, and the lead page administrator can use this data for more targeted marketing efforts.


How many times have you gone window shopping? How many times have you gone into a store because you liked what you saw in the window? In the digital world, websites are a company’s “window,” and just like in a mall you want customers to come in and make a purchase. In the digital world, you want your website to convert visitors into customers. This is where landing pages can be effective.

Show More
Follow me478
Connect on Facebook5k
Connect on Twitter789
Network with me6k
Network with me
260
Email me3k