Lead Generation: How Small Businesses Can Use Landing Pages to Find Customers

Q: What is a landing page and how does it work?

A: A landing page is a standalone web page that is distinct from a website in that its only purpose is to collect a visitor’s contact information, enable a sale, or generate some other action in exchange for providing the visitor with a free or paid resource, product, or event.  Visitors’ contact information can be stored in a database, and the lead page administrator can use this data for more targeted marketing efforts.

How many times have you gone window shopping? How many times have you gone into a store because you liked what you saw in the window? In the digital world, websites are a company’s “window,” and just like in a mall you want customers to come in and make a purchase. In the digital world, you want your website to convert visitors into customers. This is where landing pages can be effective.

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