Lead Generation: How Small Businesses Can Use Landing Pages to Find Customers

Q: What is a landing page and how does it work?

A: A landing page is a standalone web page that is distinct from a website in that its only purpose is to collect a visitor’s contact information, enable a sale, or generate some other action in exchange for providing the visitor with a free or paid resource, product, or event.  Visitors’ contact information can be stored in a database, and the lead page administrator can use this data for more targeted marketing efforts.

How many times have you gone window shopping? How many times have you gone into a store because you liked what you saw in the window? In the digital world, websites are a company’s “window,” and just like in a mall you want customers to come in and make a purchase. In the digital world, you want your website to convert visitors into customers. This is where landing pages can be effective.

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10 Ways to Use Your Website as a Marketing Tool

Your Website is Your Best Marketing Tool

There are millions of internet users across the country and all over the world. Think of the possibilities! Of all those people, surely some of them need what you have to offer. On the other hand, there are most likely many other businesses that do what you do. To ensure you’re reaching those people, that they stay on your site, and that they eventually buy, you have to make sure your website is your best marketing tool. Here are 10 effective ways to use website marketing to convert your visitors to new customers and build a loyal following.

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