Be a Voice of Authority
To get people excited about coming to your site, you need to set yourself up as a voice of authority. Your business probably isn’t the only one of its kind. Since you’ve got competitors, let your visitors know that you know more than the other guys. You can do this by creating useful content that your visitors actually want to consume. Here are a few ideas:
- Create blog posts, e-books, or industry guides
- Answer questions on social media
- Host a webinar
- Produce educational videos
- Live tweet or stream important events
Focus on a Specific Niche
Second, don’t market your product to everybody. Market it to somebody! Find out who your visitors are. Are they male or female? Partygoers or mommy bloggers? Where do they live? Figure out exactly who your target market is, and then generate content that appeals to them.
You can do this by guest blogging, answering questions on Quora, Yahoo, or other websites, such as Helpareporter.com — which allows journalists to quickly find expert sources (like you) to interview.
Third, a great way to attract traffic to your website is through partnerships. Many small businesses make strategic partnerships but never foster them. You should take advantage of these connections by doing joint social media promotions, shared giveaways and sales, trading ads on each other’s websites, and writing blog posts that highlight how you are working together.
Support a Cause
Fourth, humanize your brand a little. Let your customers know you care, and then they might show a little love back. For example, choose a cause or nonprofit that aligns with your business’s values and support it. Your customers will see that you’re more than just a money-making machine.
Use PPC Advertising
Lastly, use pay-per-click (PPC) advertising. PPC lets you place ads online in places where your target market is most likely to see them. Whether that’s on a Google search result page, Facebook, Twitter, Instagram, YouTube, Pinterest, or on any other website that allows for paid advertising, the online world is your billboard! PPC advertising is the fastest way to get traffic to your website off the bat, and you only pay a fee when your ad is clicked.
As you can see, getting more traffic to your website is a combination of efforts. It takes time, and it takes patience. But in the end, it leaves you with loyal customers and more of them.