To win on social media, your content has to be super engaging. Every brand has a story to tell, a unique voice and image that should reflect in every post to achieve win more and more people over.

There are also a number of best practices that can ensure that the quality of your company’s social media content relates well with your target audience.

Curious to know the winning formula for your brand’s success on social media? Here is my proven formula I have used over the years.

Winning Formula

Engagement = What you do x Why you do it x Human Side x Advocacy x Impact