How to choose a domain name

How thoroughly should you think about your domain name? Is it really that important?

If you have a quality website and business, people will visit your site no matter what the domain is, right?

Well, not so fast…

You see, your domain name is the key element of your website. It can make or break you, so it’s crucial to choose a domain name that works for your business.

But wait, why is your domain name so important?

  1. It’s your “first impression”. Your URL is the first thing your visitors will see. A good domain name can make a positive and lasting impression, while a bad domain name can send visitors running.
  2. It affects SEO. While exact match domains (EMDs) are no longer a necessity, keywords in your domain name can still help your SEO ranking.
  3. It defines your brand. We’ll talk about this in a minute – your domain name is a branding opportunity! The right domain name can increase brand recognition.

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