Few years ago, there were several posts proclaiming the death of email newsletters. Yet, now email newsletters are back in fashion. The truth is, they were never out of fashion. Why do you think this is the case?
Email is a 40-year-old technology that is not going away for very good reasons — it’s the cockroach of the Internet. – Mr. Hirschhorn, the chief executive of the digital curator ReDef
Think about it, the number of people hooked to technology is on the rise. According to Exact Target, 91% of consumers check their email daily. A well-designed, relevant email newsletter is an amazing technique to achieving astronomical ROI figures. This is why email newsletters are all the rage now.
An email newsletter is an email from a business that communicates announcements about products, services, industry, or general company information. It includes a mix of content, like event reminders, surveys, educational information about your product, service, or industry, and promotions and other offers. – HubSpot
A newsletter has all the essential ingredients to attract more customers. It is simple, precise, a one-stop source for all essential information. However, therein lies the catch. Although an email newsletter is simply ingenious, it requires great thought and foresight. Here are the essential aspects of a newsletter that you should be focusing on:
“30% of consumers now read their email exclusively on mobile devices.” – Yesmail “Email Compass: The Mobile Effect” (2013)
“If an email does not display correctly, 71.2% will delete it immediately.” – BlueHornet “Consumer Views of Email Marketing” (2014)
Which is why you have to ensure that your email looks good not only on PCs, but also on mobile phones.
Email newsletters are here to stay. So, here’s a summary outlining the key takeaways from this post:
What are your experiences with email newsletters? Have any tips to tell us? Go ahead and share them in the comments section below! Sharing is caring. 😉