One of the top questions we get asked, even more than “how can my site make more money?”, is “how can i get more traffic to my website?”. The two questions go hand-in-hand. More traffic often relates to higher web sales or profitability, in that the more people who view your website the higher chances you have for a conversion. Please follow some of these helpful tips for increasing traffic to your site.
Advertising your website is the first place to start to increase your traffic, and probably the most obvious one. Paid search (PPC), social media advertising and display advertising are all excellent ways of attracting new visitors, building your brand and getting your site in front of people. Adjust your paid strategies to suit your goals – do you just want more traffic, or are you looking to increase conversions, too? Every paid advertising solution has its own pros and cons, so it is necessary to think about your goals and objectives before paying for your advertising.
Some great advertising opportunities can be found in the following places…
1. Google Adsense is probably one of the most popular options. You can control your budget and click through values.
2. Facebook Advertising is also another great way to increase traffic, as paid ads are placed on Facebook’s Pages, based on user preference.
3. Bing Advertising is another global giant, working in much the same way as Google Adsense.
You could have the most beautiful website with the most stunning content the world has ever seen, however this alone would not be enough. One of the best ways to increase your website traffic, is through social media networks.
Essential Social Platforms
1. Twitter – is great for keeping your following engaged with short updates, and the ability to post tempting links to your content.
2. Google Plus – is great for business to business promotions, and inside of Google search, shows more links to your content from your Google+ Business Page, getting you found easier.
3. Facebook – is the social leader. You can advertise through Facebook, or be proactive and post updates and links to any of your followers or friends. Facebook has been instrumental in helping many small business’s get found.
4. Instagram – is more of a photo sharing app, which is a great addition if you own a blog, or e-commerce store, particularly any kind of clothing or tangible good. People love to see the products that you are offering.
5. Pintrest – gives your customers the ability to pin posts and products, and save them for sharing or later viewing.
Newsletters and emailers are very useful tools. It may not be easy to get your web visitors to sign up, but offering incentives, free products, or discounts is a great way to gain a user base. Even sending out a newsletter email twice a month can be a great way to engage those who have already visited your site to keep returning for more. There are many great email sites out there, many are free with paid options. Check out the list below for a few of our favorites.
1. MailChimp – is probably the most well known. MailChimp easily integrates with some of the webs most powerful platforms such as WordPress and Magento. MailChimp offers both free and paid plans to get you started.
2. CakeMail – is a smaller emailer outfit geared towards small business. They also offer free and paid plans.
3. Vertical Response – is one of the older, and most trusted emailer solutions. They offer a much better range of pricing plans, the downside being they lack the integration of MailChimp and CakeMail, as well as some key integrated features.
<meta> content pays an important part in engaging people. This goes the same for those running a blog. Without irresistable headlines, people will not bother to navigate to your site. Choose headline content that is short and catchy, and draws the user into your site. To look for your current meta content tags try using Meta Tags Check Report, to quickly view your current headline content.
Think SEO is part of the past? Think again. Optimizing your content for search engines is still a valuable and worthwhile practice. Are you making the most of image alt text, and descriptions? Are you creating internal links to new content? What about meta descriptions, as mentioned above? Optimizing for on-page SEO doesn’t have to take a long time, and it will most likely boost your organic traffic.
Starting a blog can be instrumental in gaining more visitors. People love free advice and articles on the things that interest them the most. Try starting small and blog about updates or company news, and then expand to offer advice and insights into the things that interest you that are segments of your company, whether it be a new project you are working on, or a major personal or company milestone. Try having a employee spotlight to let you readers know that your site is run by real individuals. Don’t be afraid to be vulnerable. People need to feel like they can relate. This is not only spread word, give you additional content that can be indexed, but also keep people coming back to your site, to read your last posts or updates.
Get involved in different online communities and blogs yourself. Do not directly promote your business, but do include links to your content whenever valid in the conversation. Backlinks are key at getting a good search rank. Search engines such as Google and Bing want websites to have a level playing field, and their bots look for natural links built slowly over time. Its true that it is fairly easy to manipulate links on a web page to try to achieve a higher ranking, but it is a lot harder to influence a search engine with external backlinks from other websites. For this reason, backlinks factor so highly into a search engine’s algorithm. Lately, major search engine’s criteria for quality inbound links have gotten tougher, thanks to unscrupulous web-masters trying to achieve these inbound links by deceptive or sneaky techniques and practices, such as hidden links, or automatically generated pages whose sole purpose is to provide inbound links to websites. These pages are called link farms, and they are not only disregarded by search engines, but linking to a link farm could get your site banned entirely.
Networking is instrumental in getting the word out about your website. Attending conferences and professional groups is a good way to get the word out about your site. Most likely when people meet you in person they will go to your site just because of pure curiosity. Make sure you always have professional business cards with website address being part of the cards focus.
LinkedIn has become more than a place to post your professional experience, and where you have worked in the past and present. It has become the world’s largest professional social network, and you should be posting content to LinkedIn on a regular basis. Doing this can increase you profile within your industry, as well as drive other professionals to your website.
Have you found yourself waiting for a website to load? No one likes to sit and wait for their content to appear. If your site is taking more than 15 seconds to load, users will not only wonder why your site is not optimized, but your bounce rate will be very high. Make sure you optimize CSS, js, and most importantly images. Improperly compressed images are the number one cause of slow web response.
Remember when web content was only available through your desktop computer, attached to the wall in your home? Those days are long gone. People are constantly on the go, and take their internet content with them. It is very important that your website be very consistent and usable across all viewports, whether that be tablet, smart phone, or desktop.
People love to speak their minds, and comment on things you have written in your content. So integrating a sense of community into your website can be instrumental in gaining more traffic. Implement a commenting system, and make yourself heard in the comment sections.
Sites such as Reddit and Delicious can be a great place to link to your content. People are wise to spam disguised as legitimate links, and doing so will probably not gain you much additional traffic, so don’t spam these forums. Make sure you choose relevant categories, and post links to your content that are relative to the conversation.
Google Analytics is perhaps the most invaluable source of data collections about every last facet of your site. It will show you what pages are visited, how many people are visiting and from where, even show you what demographics are viewing your content. Make sure you regularly check to see where your traffic is coming from, bounce rates, and exit pages to get valuable insights into how your website is being used. You can then use this data to adjust your pages based on user needs.
Alexa Rank is another great analytics tool. You can submit your site for free to Alexa, as well as join either their free membership or paid analytical tools.